The Avolta brand activation is a gaming experience set in a realistic environment for a future duty-free development.
Services
Brand Activation Game Development
Category
Immersive Events
Client
Avolta
Project Overview
Full development of an innovative brand activation. By transforming CAD data into an interactive 3D game to enhance the duty-free shopping experience. This project combines advanced technology with creative gameplay, providing a unique and engaging attraction for travellers.
Realistic 3D Environment
This high-detailed 3D environment, based on CAD data, provides a realistic representation of the duty-free space. It allows players to interact with and explore a true-to-life version of the actual space.
Interactive Gameplay
Dynamic gameplay elements were added to the 3D environment, allowing players to explore the duty-free space and collect coins. The game is both fun and competitive, encouraging players to beat their best times and gather the most coins.
Events & Compeition
The game was launched at an event in the duty-free space, featuring a real-time leaderboard and prize competitions. This interactive setup created a lively atmosphere, attracted many players, and offered insights into engagement and its future developments.
