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Vodafone x MWC

Vodafone x MWC

2025

Interactive display at MWC 2025, using a tablet-controlled transparent screen over a 3D-printed map to showcase object-tracking technology. A cutting-edge brand activation for Vodafone at Mobile World Congress 2025, combining transparent screen technology with real-time object-tracking to create a striking interactive demo.

Platform

Tablet, Transparent Screen

Industry

Telecommunications

Services

Brand Activation

Timeline

2 Months

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Vodafone x MWC

Vodafone x MWC

2025

Interactive display at MWC 2025, using a tablet-controlled transparent screen over a 3D-printed map to showcase object-tracking technology. A cutting-edge brand activation for Vodafone at Mobile World Congress 2025, combining transparent screen technology with real-time object-tracking to create a striking interactive demo.

  • Platform

    Tablet, Transparent Screen

  • Industry

    Telecommunications

  • Services

    Brand Activation

  • Timeline

    2 Months

/

Vodafone x MWC

Vodafone x MWC

2025

Interactive display at MWC 2025, using a tablet-controlled transparent screen over a 3D-printed map to showcase object-tracking technology. A cutting-edge brand activation for Vodafone at Mobile World Congress 2025, combining transparent screen technology with real-time object-tracking to create a striking interactive demo.

  • Platform

    Tablet, Transparent Screen

  • Industry

    Telecommunications

  • Services

    Brand Activation

  • Timeline

    2 Months

The Challenge

Demonstrating Object-Tracking Tech in a Physical Show Setting

Vodafone needed to showcase their object-tracking technology at MWC 2025 in a way that was visually striking, interactive, and immediately understandable to a tech-savvy audience walking a busy conference floor.

The Solution

Physical-Digital Integration

Tablet-Controlled Experience

The Challenge

The Challenge

Demonstrating Object-Tracking Tech in a Physical Show Setting

Vodafone needed to showcase their object-tracking technology at MWC 2025 in a way that was visually striking, interactive, and immediately understandable to a tech-savvy audience walking a busy conference floor.

The Solution

The Solution

Transparent Screen Over a 3D-Printed Map

We built an interactive display combining a tablet-controlled transparent screen layered over a bespoke 3D-printed map — making the object-tracking technology visible and tangible in a single installation that communicated the tech story at a glance.

Physical-Digital Integration

Physical-Digital Integration

Real World Meets Real-Time Digital Overlay

The combination of a physical 3D-printed map and a live digital overlay created an immediate visual metaphor for Vodafone's technology — grounding the abstract concept of object tracking in something attendees could see and interact with directly.

Tablet-Controlled Experience

Tablet-Controlled Experience

Operator-Controlled Tablet Interface

A tablet interface allowed staff to control the display in real time — adjusting what was highlighted, triggering demonstrations, and tailoring the experience for each visitor interaction during the event.

Let's build something

people remember.

Let's build something

people remember.

We're always looking for ambitious projects and forefront brands to work alongside.

tinkr

Creative Technology Studio

We design and develop immersive experiences for brands, agencies and production teams worldwide

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