Real-time configurator showcasing vehicle options for potential Lexus customers. This tool serves as a complete marketing tool.
Platform
Desktop, Quest 3
Industry
Automobile
Services
Full Development
Timeline
12 Months
Real-time configurator showcasing vehicle options for potential Lexus customers. This tool serves as a complete marketing tool.
Platform
Desktop, Quest 3
Industry
Automobile
Services
Full Development
Timeline
12 Months
Real-time configurator showcasing vehicle options for potential Lexus customers. This tool serves as a complete marketing tool.
Platform
Desktop, Quest 3
Industry
Automobile
Services
Full Development
Timeline
12 Months
The Challenge
One Tool for Sales, Marketing & Visualisation
Lexus needed a single platform that could let customers configure their vehicle in real time while also generating thousands of high-quality marketing renders, without the cost and time of traditional photography workflows.
The Solution
Real-Time Configuration
Photorealistic Rendering
The Challenge
The Challenge
One Tool for Sales, Marketing & Visualisation
Lexus needed a single platform that could let customers configure their vehicle in real time while also generating thousands of high-quality marketing renders, without the cost and time of traditional photography workflows.
The Solution
The Solution
A Real-Time All-in-One Configurator Platform
We built a next-gen real-time configurator using Unreal Engine that handles both live customer customisation and automated high-quality render generation, all from a single platform deployed via pixel streaming, accessible from any browser.
Real-Time Configuration
Real-Time Configuration
Configure Any Variant, Instantly
Users can switch colours, trims, environments, and camera angles in real time. Getting a personalised, photorealistic view of their vehicle at every step. No loading, no delays.
Photorealistic Rendering
Photorealistic Rendering
Photorealistic Renders at Scale
The same platform that powers live configuration can render thousands of marketing-quality images across every combination of colour, trim, angle, and environment, replacing entire photography shoots at a fraction of the cost.
Let's build something
people remember.
Let's build something
people remember.
We're always looking for ambitious projects and forefront brands to work alongside.
tinkr
Creative Technology Studio
We design and develop immersive experiences for brands, agencies and production teams worldwide
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