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King Salman Park Foundation x MIPIM

King Salman Park Foundation x MIPIM

2026

King Salman Park Foundation needed a centrepiece capable of explaining one of the world's largest urban development projects to government leaders, investors and international visitors. But traditional presentations simply couldn't communicate the scale or complexity of the their plans.

Platform

iPad AR Application, Unreal Engine

Industry

Government, Urban Development

Services

Interactive Installation & AR Development

Timeline

1 Month

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King Salman Park Foundation x MIPIM

King Salman Park Foundation x MIPIM

2026

King Salman Park Foundation needed a centrepiece capable of explaining one of the world's largest urban development projects to government leaders, investors and international visitors. But traditional presentations simply couldn't communicate the scale or complexity of the their plans.

  • Platform

    iPad AR Application, Unreal Engine

  • Industry

    Government, Urban Development

  • Services

    Interactive Installation & AR Development

  • Timeline

    1 Month

/

King Salman Park Foundation x MIPIM

King Salman Park Foundation x MIPIM

2026

King Salman Park Foundation needed a centrepiece capable of explaining one of the world's largest urban development projects to government leaders, investors and international visitors. But traditional presentations simply couldn't communicate the scale or complexity of the their plans.

  • Platform

    iPad AR Application, Unreal Engine

  • Industry

    Government, Urban Development

  • Services

    Interactive Installation & AR Development

  • Timeline

    1 Month

Challenge

Bringing a multi-billion-dollar vision to life.

King Salman Park Foundation needed a centrepiece capable of explaining one of the world's largest urban development projects to government leaders, investors and international visitors. Traditional presentations and static architectural models couldn't effectively communicate the scale, future vision or complexity of the masterplan, making engagement and understanding a significant challenge.

Solution

Interactive 3D Visualisation

Augmented Reality Exploration

Challenge

Challenge

Bringing a multi-billion-dollar vision to life.

King Salman Park Foundation needed a centrepiece capable of explaining one of the world's largest urban development projects to government leaders, investors and international visitors. Traditional presentations and static architectural models couldn't effectively communicate the scale, future vision or complexity of the masterplan, making engagement and understanding a significant challenge.

Solution

Solution

An immersive, interactive digital twin experience.

We helped transform a physical architectural model into an immersive interactive experience using real-time 3D Visualisation and augmented reality. Visitors could explore the development through tablets and AR visualisations, creating a compelling showcase that played a key role in communicating the vision behind a project that secured over $3.4 billion in funding.

Interactive 3D Visualisation

Interactive 3D Visualisation

Interactive 3D Visualisation

Rather than relying on static displays, the entire physical model became an interactive canvas. Using multiple connected screens and a custom Unreal Engine application, the model could instantly transform to display infrastructure, green spaces, transport networks, districts and future development plans. Multiple visitors could explore different narratives through nearby tablets creating an experience that encouraged discussion rather than passive viewing.

Augmented Reality Exploration

Augmented Reality Exploration

Augmented Reality Exploration

To bridge the gap between physical and digital, we introduced a bespoke augmented reality experience. Visitors could hold an iPad over the model to reveal contextual information, floating landmarks and interactive points of interest positioned accurately above the miniature city. By combining physical craftsmanship with real-time graphics and AR, the installation created a memorable experience that allowed visitors to explore the project at their own pace.

Let's build something

people remember.

Let's build something

people remember.

We're always looking for ambitious projects and forefront brands to work alongside.

tinkr

Creative Technology Studio

We design and develop immersive experiences for brands, agencies and production teams worldwide

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